Khem Raj

Search Engine Optimization (SEO) Consultant and Website Developer

With 5+ years of internet marketing, SEO, website development experience, I am in a unique position to help orgnizations who need to outsource their SEO/SEM projects to A-Level talent at a very affordable rate.

I can provide Search Engine Optimization, PPC, Media Buying, Viral Marketing, Link Building, Content Writing and Affiliate Marketing for your websites or blogs. I want to work with individuals or companies that have a serious interest in gaining, regaining, or retaining Google, Yahoo!, MSN search engines rankings.
I have been successful throughout my career, and this can be attributed to my strong leadership and interpersonal skills.

The following is a rather lengthy and detailed description of my knowledge and jobs I've held in the past that showcase what I'm capable of. Despite the length, this portrayal is by no means complete.

WordPress & Blogger Blogs: Creation; Blogging; Vlogging (video blogging); Podcasting; Mobile blogging.

Google: Analytics; Webmaster Tools; Adwords; Blogger; Adsense; SEO (Search Engine Optimization, specializing in Google with carryover benefits in Yahoo and MSN.)

Online Advertising: Google Adwords; Yahoo Search Marketing; Google Base, Yahoo! Publisher, Text-to-Links; Amazon; PPC; Custom ad creation.

Digital Media Authoring: Video; Podcasting, Media Buying and Planning.

Optimization: E-commerce; Email marketing campaigns; Lead generation; Pay Per Lead, Pay Per Click (PPC); Co-registration (opt-in/out); Google SEO; WebPosition Pro.

Management: Website; Affiliate programs; Analytics (Web trends & Google statistics); Fraud detection; Contract negotiation.

Creative: Creating web sites. Writing ad copy; Designing graphics ads.

Experience Summary

• Vinove Software & Services, New Delhi (August 2006 - March 2009)
  

• vAngelz Technologies Pvt. Ltd., Noida (September 2005 - August 2006)
  

• Mosaic Services, New Delhi (November 2004 - September 2005)
  

- Company: Vinove Software and Services, New Delhi (Aug 2006 - March 2009)

Designation: TL - eMarketing (head - Entire seo/sem, link building & content writing team)

Description: Vinove is a professional web services firm that specializes in custom Web Design and Web Application Development, besides being an expert in Internet Marketing through Search Engine Optimization, Pay Per Click Campaigns, Link Building Services, Affiliate Marketing, Social Media Optimization and Media Buying. Our clientele ranges from corporate of all sizes, and determined individuals who are looking for the perfect platform to launch their ventures online. All work is target based so we utilize every second of our working hour and leave no stone unturned.

Roles & Responsibilities:

• Understanding Client's marketing objectives and fully analyzing their online sector and competitors.
  

• Creating proposals and provide best possible solutions for client's requirement with some value addition (if possible)
  

• Define project timeline and expected results
  

• Creating complete Search Engine Marketing strategy for In-House Projects and my clients, taking into consideration the marketing objectives, current positioning in their online sector, usability and design issues, and any technological constraints they may have.
  

• Implementation of our SEO/SEM strategies, involving: building web pages, constructing XML/RSS feeds, suggesting copy changes and recommending Meta data.
  

• The ongoing monitoring and re-evaluation of Clients' strategies to maximize their results across all major Search Engines, involving Web Analytics, re-optimization of client's site and content, and the sourcing of new and relevant links for clients' sites.
  

• Researching developments in search engine technologies through testing and analysis of search results, reading patents/white papers and participating in forums such as WebmasterWorld.
  

• I was heading the team of 18 people and giving workshops and training for coworkers and team members (and new members of staff), including general SEO workshops.
  

eMarketing project planning and Execution:

• Understanding clients' requirement and project specifications
  

• Plan, prepare and implement the web marketing strategies
  

• Resource Allocation
  

• Coordinating with other departments as per the requirement of the projects
  

• Define the weekly work schedule of the web marketing team
  

• Monitoring the campaign execution and progress
  

• Training and development of the web marketing team (and some times content team also)
  

Job Involves:

Email Marketing

• Create Newsletters/auto responder (with the help of designing and content team)
  

• Email id list extraction
  

• Setup the campaign, defining date and time of shooting mail, with corresponding newsletter
  

• Track and analyze the campaign results
  

• Do the required modifications (if required) based on the initial campaign results
  

Paid Search Engine Marketing

• Plan, manage, prepare and implement strategy including keyword research, search engine advertising, etc.
  

• Designing PPC Campaigns with Growth Plans for Maximum Industry Exposure.
  

• Developing and Executing World-Class SEM Strategies for Maximum ROI.
  

• Evaluating & Optimizing Landing Pages for Maximum Effectiveness.
  

• Evaluating PPC Bid Prices for Maximum ROI.
  

• Writing and/or Reviewing PPC Ad Creatives for Effectiveness.
  

• Ongoing PPC campaign management and maintenance.
  

• Optimize bids and keywords across multiple websites in line with the overall marketing goals.
  

• Track and analyze key search metrics and execution, this may include Bid Adjustments and/or Campaign Optimization.
  

• Build and manage strong relationships with search engines.
  

Actively seek to increase the services offered and increase the income generated through Online cross-selling and up-selling.

Media Buying

• Identify target audience.
  

• Create online advertising strategy.
  

• List the location (sites/portals), where the target audience is present.
  

• Contact the site owners for space and rate specifications.
  

• Negotiate with Portals & Networks in India & Abroad.
  

• Analyze the collected list
  

Viral Marketing

• Forum participation
  

• Blogging
  

• Podcasting
  

• Video marketing
  

SMO

• Identify the USP of the site (services/products)
  

• Identify the target audience accordingly
  

• List the sites (social Networking, Social News and Social book marking) where the target audience is present
  

• Study the problem/demand of the target audience and define/write the content to be distributed
  

• Monitor the content distribution in the relevant blogs/groups/forums/communities of these sites to create online buzz
  

• Monitor and analyze the campaign, implement the necessary changes if required
  

Research and Analysis

• Market research to create a blueprint of the project considering the following steps:
  

• Project Specifics
  

• Target Audience
  

• Competitors' Analysis
  

SEO Methodology:
Based on the findings of the website analysis, a strategy is devised with the competition in mind. The strategy is so developed to address these deficiencies and leverage the latent strengths of the website, to achieve the set objectives. There after, it is broken down into functional modules with set time lines.


-Company: vAngelz Technologies Pvt. Ltd., Noida (Sept 2005 - Aug 2006)

Designation: SEO Executive

Description: V-Angelz Cater services to international clients specifically from UK. The optimum of the activities of the company is related to Telecommunications, Finance and BPO. I worked in Finance Department as SEO Executive and my profile is to maintain the Ranking and Global Popularity of the websites in this department as SEO Executive.

Roles & Responsibilities: Search Engine Optimization, Revenue Generation (Loans Lead), on page and off page optimization, Link Popularity, Keyword Research and Analysis, Search Engine Submissions, Directory Submissions and Handled Team of two people.

-Company: Mosaic Services, New Delhi (Nov 2004 - Sept 2005)

Designation: SEO Trainee.

Description: Mosaic Services Cater to the various outsourcing services to international clients specifically from UK and US. The optimum of the activities of the company is related to SEO (Search Engine Optimization).

Roles & Responsibilities: Search Engine Optimization, Keyword research, on page and off page optimization, Link Popularity, Directory Submission and Search Engine Submission

Rates:
My rate is just $20 per hour. But, read on...
I've worked extremely hard to reach the level of knowledge I have about search marketing / optimization. I can reduce some amount if you have a medium or large project or you'll be paying over $4,000 USD.

If you have a project that requires the services of a search marketing consultant, please feel free to write to me at the email address mentioned below and let me know, all the particulars and I'll respond as soon as I can.

Khem Raj
Khem-raj@hotmailcom
Khem_raj7@yahoo.com

I was heading entire internet Marketing Department including: SEO, SEM, PPC, Link Building Team and Content Writing Team.

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